Corporate Gifts: The Importance of Thanking Your Clients and Employees
Published:29 Jun 2022
There's a reason corporate gifts are such an important tradition - and it's not just about showing your clients how much you appreciate their business. Gifts are one of the most effective ways to build relationships with clients, and they can help cement long-term partnerships. In this blog post, we'll take a look at the importance of corporate gifts, and we'll offer some tips on choosing the right gift for your clients. We'll also provide a few corporate gift ideas that will help you stand out from the competition!
A survey into corporate gifts showed:
80% feel appreciated when a company gives them a corporate gift
85% of consumers say they are more likely to do business with a company that gives corporate gifts
76% of feel more loyal to a company after receiving a corporate gift.
(Source: Business Gift Association)
Why corporate gifts are so important
Corporate gifts are an important way to show your clients that you appreciate their business. But corporate gifts can also be a great way to build relationships with clients and cement long-term partnerships. Here are a few reasons why corporate gifts are so important:
Gifts show that you care about your relationship with the client. When you take the time to pick out a thoughtful gift, it shows that you value the relationship and you want to make sure it lasts.
Gifts can help you build rapport with clients. corporate gifts are a great way to break the ice with new clients or foster deeper relationships with existing clients.
Gifts show that you're paying attention. When you give a corporate gift that's tailored to the client's interests, it shows that you're paying attention to what they care about. This can go a long way in building trust and deepening your relationship.
Gifts show that you're generous. corporate gifts are a great way to show your clients that you're generous and willing to invest in your relationship. This can make them more likely to do business with you in the future.
Are clients able to accept corporate gifts?
Corporate gifts are a great way to show your appreciation, but you may be wondering if clients are actually able to accept them. The answer is usually, yes! In most cases, it's perfectly acceptable for clients to accept corporate gifts. However, there are a few things to keep in mind:
Make sure the gift is appropriate. corporate gifts should be professional and appropriate for the client's business. Avoid giving personal gifts or anything that could be perceived as too personal.
Check with the company's gift policy. Some companies have strict policies about what types of gifts employees can accept. Before you give a corporate gift, make sure you check with the company to make sure it's allowed.
Avoid ever giving cash. Corporate gifts should never be in the form of cash. This can be perceived as a bribe, and it could damage your relationship with the client.
What are some corporate gift ideas?
If you're looking for corporate gift ideas that will impress your clients, look no further! Here are a few corporate gift ideas we have seen used regularly.
Corporate gift ideas - unusual and special examples
Corporate gifts don't have to be expensive to be meaningful. If you're looking for something unique, consider giving a corporate gift that's unusual or special. Here are a few ideas:
A custom -made corporate gift. If you have a corporate gift idea that's outside the box, consider having it custom made for your client. This shows that you're willing to go the extra mile to make sure they're happy. At Simply Thank You, we can even brand the exterior box with the client's name on it as well as your message. It's a great way to get a 'wow' reaction.
A corporate gift basket. Put together a corporate gift basket filled with the client's favourite things. This could include items like gourmet food, wine, or luxury items. (Simply Thank You offers a concierge service to help you get this right!)
A corporate gift card. Give the client a corporate gift card that they can use to treat themselves, such as the onecode that can be redeemed at 100's of retailers. This is a great way to show your appreciation, and because digital delivery is an option - it's easy to stay on top of. If the code goes missing, a new one can be issued quickly.
Corporate gift ideas - experiences
Corporate gifts don't always have to be physical objects. You can also give the gift of an experience, such as:
Tickets to a concert or show
A day at a spa
A weekend getaway
These are just a few ideas - the possibilities are endless! If you're not sure what would be best, again, a gift voucher such as the onecode can help - allowing the recipient to redeem on the experience of their choice.
What about corporate gifts for employees?
Corporate gifts for employees, also known as corporate rewards or staff appreciation gifts are a great idea.
Did you know, that in a survey of employees, 71% said they would work harder if their efforts were recognised with a corporate gift? (Source: Incentive Research Foundation)
In another study the most wanted gifts from employers were:
**- Additional paid holiday days (54%)
Gift cards (46%)
Cash bonuses (45%) **
Corporate gifts are a great way to show your employees how much you appreciate them. A small gesture can go a long way in boosting morale and keeping your staff happy.
Corporate gift ideas for employees:
In keeping with the study results, you may wish to offer paid holiday days. The average worker in the UK gets 22 days of paid vacation, so offering an additional day or two is a generous corporate gift.
Another corporate gift for employees that's overlooked is the gift of time! A meal with the directors, an afternoon off, or a half day on a Friday can be just as appreciated (if not more so) than material gifts.
However, to make a real culture change towards employee recognition and reward, corporate gifts for employees need to be more than just a one off.
At Simply Thank You, we offer corporate gift cards and corporate e-codes throigh the onecode - that can be used by employees to redeem at 100's of retailers. This is a great way to give your employees the freedom to choose. This could be for a high street store, restaurant, or even an experience such as an afternoon tea or tickets to a show.
Speak to Simply Thank You today.
We hope this has given you some ideas for corporate gift giving. If you would like to discuss your corporate gifting needs, please don't hesitate to get in touch with us today. Our team of experts are on hand to help make corporate gift giving easy - so you can focus on running your business!