25 Reward Terms Simplified

We hate jargon and we're sure you do too, so we try to avoid it wherever possible... but sometimes during the process of proposing, designing and building your engagement program, a few technical terms can sneak through. We've taken the time to list some commonly used reward terms and their meanings, so whether you're the lead stakeholder in a reward website build or simply curious, you'll know exactly what each stage of a build entails.

Reward Terms Simplified


Employee rewards are gestures that say thanks for certain actions, designed to reinforce the behaviour highlighted. Usually, rewards are gifts or vouchers accompanied by a letter of gratitude, sent by managers to employees in their team.
Not necessarily a gift item, recognition comes in several forms and could be an informal thank you, a letter of congratulations, a digital or printed certificate, or even an employee's name appearing on a 'wall of fame' using social media elements.

Employee engagement is a state in which staff feel absorbed by their work, and enthusiastic about the contribution they make to the company. When they're engaged, individuals go above and beyond their formal responsibilities out of passion for their role.
Service Profit Chain
Sometimes illustrated with a round or linear graphic, the Service Profit Chain is a cause and effect model outlining the concept that when employees are engaged, they are more productive and provide better customer service. In turn, customers are more satisfied, more loyal and spend more money by returning more often.

Reward Terms Simplified


SaaS stands for software as a service. We build your engagement portal and host it so you can access it through a web browser. For access, you pay on a subscription basis; you're using the software as a service.
Your engagement portal is the website that allows you to access your chosen selection of engagement services, thanks to a system that displays information from diverse sources. When managers log in, they're able to follow multiple journeys: send a gift, manage users and view the management information dashboard, for example.

When our designers start putting together your engagement portal, they'll map out how the website will look and work, and they'll pitch some ideas for branding, colours, imagery, fonts and function by mocking up a flat composite image or line drawing. We call this a wireframe.

Reward Terms Simplified


When our designers ask for copy, they're talking about the written content required for each page of your website.

Bespoke branding
Bespoke means made to measure so we'll brand your website based on your particular specifications. If you have a brand guideline, we'll design in line with the exact colours, fonts, images and logos you need. Alternatively, we'll build your website with a standalone scheme brand.

Reward Terms


Role Driven Log In
When users log in to your engagement portal, their log in details will identify their role and responsibilities, and their account will have permission to access certain areas of the portal. For example, while staff can view a gift range and place an order, directors may be able to view management dashboard, authorise placed orders and view order history, as well as view the gift range and place an order. You can set up as many roles as you need.
User Hierarchy.
Once you've got your user roles defined, you can organise them by level of importance, ensuring some activities require authorisation by a user higher up the chain of command before completion.
Social Recognition
Adding interactive elements to your reward program encourages employees to connect with each other by nominating one another for reward and recognition, sending certificates and giving feedback. Notifications can be sent by email, or displayed on a leaderboard for everyone to access.

HR Data
To pre-populate your reward platform with users' names, email addresses and other information, you can supply us with files of information which can be uploaded to our server to create individual user profiles that allow for added value options: birthday notifications, home address delivery, long service awards and so on.
Short for user experience; the overall experience of a user on the website. The easier the website is to use, the more your employees will get from it so we test the UX rigorously.
Useful for allowing reward managers to send gifts quickly and easily, a webform is a single page where users can enter data to complete a transaction on one page they add recipient details, select a gift from a small pre-approved catalogue, and click complete to send the data to our server, where it's processed.

Reward Terms Simplified

Gift Options

EQ Code
An EQ Code is a unique 16 digit code with a value attached, which also acts as a unique identifier and can have an individual's name pre-loaded. To use their EQ Code, users simply log in to your site with their 16 digit code, select gifts, and checkout as normal. The balance of the basket is removed from the EQ Code balance, and they can log in to shop again and again until the balance is spent.
Held stock
This is stock that we keep on site in our warehouse. We have thousands of stock items available year-round, which means they're ready for same day dispatch, and we're able to hold branded or client-specific stock on request.

Experiential Rewards
Not all gifts can be wrapped in paper and ribbon! Experiential rewards are gifts allowing individuals to try something they've never done: skydiving, cruising the Thames, eating at a Michelin star restaurant or driving super cars. They usually arrive as a voucher, but can be booked on an individual's behalf too.
Travel Incentives
Similar to an experiential reward, a travel incentive doesn't come in a box. It's the gift of a broader horizons: a break away, a spa weekend, a trip to a favourite attraction or even a long haul holiday. They're usually made available through a third party voucher as a prize for employees delivering on a high annual target.

Reward Terms Simplified

Technical Terms

Management Information
This is the collective name for the reports available for analysis in the back end of any engagement program. When orders rewards are sent through the portal, a wide range of data is captured who the reward is for, who the sender is, what the reasons are, how much it cost, the cost centre to be charged, and so on.
We craft websites with the ability to provide an optimal viewing experience no matter the size of the screen. Known as responsive or optimised design, the site automatically resizes based on the device so that reading, panning and scrolling is easy.

Penetration Testing
This is the practice of testing our computer system to identify possible vulnerabilities and protect against them. We carry out regular testing to ensure the security of our systems is at the highest banking standard.
Gift Matrix
Using a formula based on recipient details and the reason for sending a gift, a matrix can help users decide on a reward. Reward managers can input recipient age, gender, interests if applicable and the reason for the reward (birthday, long service, customer compliment), and the matrix returns appropriate gift suggestions.

Reward Terms Simplified

Communications Feed

Also known as emailers or e-newsletters, mailshots are a series of email communications you can send to users informing them of news, gift range updates, training materials available and other messages. We'll design them for you, and you can set up a drip feed system to send as many as you like.

Just like a seminar for the purposes of conferencing or cascading training, but conducted online, so teams can connect from anywhere to take part. Webinars can be recorded, saved and shared online later, too.

Spotted a reward term you'd like simplified? Just let us know by sending an email or finding us on Twitter and LinkedIn.

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