Act of Random Kindness

Connect with customers on a truly personal level with an Act of Random Kindness that arrives out of the blue to wish happy birthday, celebrate a milestone or offer condolences.

The premise of the ARK is empowering staff to offer individual service and take it to the next level - meaningfully connecting with customers' life events, hobbies and personal circumstance, by referencing it with a gift chosen especially for them. ARK delivers the message that your organisation cares about improving customers' lives.

To send an ARK, customer facing teams need only 30 seconds to fill in a form hosted online or by intranet, select a gift from a pre-approved catalogue or ask the STY concierge team for a selection of ARK gifts inspired by the gift's purpose and recipient.

Benefits to Organisation

  • Creates connection with customer at time of high emotional energy
  • Empowers staff to build customer relationships quickly
  • Inspires positive reviews and word of mouth
  • Marks birthdays, anniversaries, special occasions and condolences with a human touch
  • Improves service areas in line with strategy
  • Says thanks for loyalty without a formal retention program

Service Variables

  • Site appearance customisable to company brand & user type
  • Reward type: points currency, tangible gifts, digital gifts, EQ code, cards, vouchers
  • Set pre-approved catalogue of gestures or empower staff choice
  • Gifts anonymously dispatched with pantone matched paper, branded ribbon & personalised gift card
  • Management information & analytics
  • Multiple authorisation levels for gesture value & reason
  • Concierge service available
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